For the 13th year, Chick-fil-A will hold its Cow Appreciation Day event at its more than 2,100 stores nationwide. From opening until 7 p.m. Tuesday, adult customers who dress in cow attire – from “head-to-hoof,” according to the restaurant’s website – will be given a free Chick-fil-A entree, such as the Egg White Grill, Smokehouse BBQ Bacon sandwich, Original Sandwich and more. Children clad in their best moo costume will receive a free kids meal.
“Every year we are amazed at the number of customers who participate in Cow Appreciation Day,” Jon Bridges, Chick-fil-A’s senior vice president and chief marketing officer, said in a statement.
Last year, more than 1.6 million free entrees were given to customers on Cow Appreciation Day. Just as in past years, Chick-fil-A encourages those who participate to share photos on social media using #CowAppreciationDay. There’s also a Cow Appreciation Day Snapchat filter, so snap, tweet or Instagram post till the cows come home.