Hyatt Coral Gables
50 Alhambra Plaza
7:30 a.m. Thursday, Oct. 11, 2012
Face it. You’re buried in data. From traditional and digital programs to social media campaigns, there is no shortage of ways to analyze, quantify and report on your marketing activity. But what are those numbers really telling you? Are they helping you to justify your budget and allocation?
Are you even tracking the right metrics that tell the story that management needs to hear?
Are they giving you and other decision makers the true information necessary to make the right decisions?If the answer is ‘No’ to any of these questions, then your team is probably spending too much time generating reports that aren’t really used. It’s time to take control of your data and learn how to extract insights, trends and behaviors in your reporting that can help you better understand your customers, outpace the competition and drive sales. Join us for a breakfast seminar hosted by Murray Izenwasser, Strategy Practice Lead at Biztegra. You’ll learn practical ways to manage and understand data and put it to work for you. In this interactive peer discussion, Murray will share best practices and real-world examples to illlustrate:How to use reporting to drive your business by understanding, integrating and incorporating your social and marketing analytics; and
How to set up a ‘listening station’ in your organization by incorporating the most effective tools, processes and resources to listen to conversations about your business, your brand, and your competitors.
(A light breakfast will be served)Networking from 7:30 to 8:00.Presentation / Workshop from 8:00 to 9:30.
* Due to space limitations and to engender open communication between attendees, we are limiting attendance to 'client' side marketers. 'Agency' marketers and solutions providers are asked to not register. The organizers reserve the right to cancel registration of anyone who violates this request. Additionally, this an invitation only workshop - if you haven't received an invitation but are a "client-side" marketer, please register and provide contact information so we may contact you if we have any questions.
Brought to you by Marketwire and Biztegra This an invitation only workshop - if you haven't received an invitation but would like to attend, please contact the organizers. The organizers reserve the right to cancel any registration. Your InstructorPresented by Interactive Marketing and Social Media Strategist Murray Izenwasser.Murray is a recognized interactive and social media expert and strategist, as well as the Strategy Practice Lead at Biztegra, an interactive strategy agency. He works with local, national and international corporations on social media strategy and has been the featured speaker for numerous events and industry forums related to social media. Prior to Biztegra, Murray was Global Director of Marketing for Sapient, and he also served as Director of Client Marketing and Strategy at Razorfish, two of the world’s premier global interactive/digital agencies. He is a past board member of South Florida Interactive Marketing Association, he is currently on the steering committee for the Social Media Club of South Florida, and was recently named as one of five social media masters by the Social Media Club International. A frequent speaker at industry events, he is a much sought after speaker and has presented and keynoted on Social Media at many industry events and conferences. In 2011, he led the Facebook Strategy day at the Online Marketing Summit in San Diego, one of the interactive marketing industry's premier events. More Information about Murray
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