9:00 a.m. Monday, Dec. 10, 2012
INCREASE SALES & BUSINESS USING P.R. Ready to take your business to the next level in 2013? Would you like to have more people calling you for business instead of you calling them? Would you like to make 2013 your organization's best year ever? Public relations can be one of the most important tools in your arsenal. Imagine reading a positive article or review about one company, and not reading about a second company. Both approach you. Which would you be more inclined to sign up with? That’s the power of public relations. WHAT: In this hands-on workshop you will learn principles in the morning and immediately put them into action as you develop an action plan in the afternoon. If you are looking to hear from a group of people talking about what they have done, this workshop isn't for you. Here we are going to talk about what you have done and work on what you need to do to achieve your objectives in 2013. Come ready to work.WHEN: December 10, 2012This workshop begins when you register. Upon registration, each participant will receive a questionnaire and further information on what you need to bring to the workshop. The facilitator will review each questionnaire to be sure to answer key questions you may have that are within the scope of the workshop.WHERE: MiamiLimited Availability! Register Now and Save. Early Bird Registration ends November 21, 2012. SAVE: $200. REGULAR PRICE: $449
IN THIS WORKSHOP YOU WILL LEARN: * The core principles of public relations* How to leverage social media* The Key elements of a successful PR initiative* How to build an effective 360 PR plan* Why key messages are important* How to create your thought leadership platform AT THE END OF THIS COURSE YOU WILL HAVE: * Direction and new focus for your promotional efforts in 2013* A solid understanding of public relations, including social media, and how to leverage each* A public relations plan for 2013* Key messages for your business* A thought leadership platform for your spokesperson* Defined communications objectives, strategies, and tactics for 2013* A target media list WHO SHOULD ATTEND?* Small and mid-size business owners* Marketing managers* Professional service providers PLUS, YOU'LL RECEIVE:* A Certificate of Completion * Course workbook WORKSHOP SYLLABUS: You will receive a full workshop syllabus upon registration. The workshop is divided into two sessions: morning and afternoon. The morning session will focus on identifying and defining PR Principles, understanding the basics of public relations, and getting an inside look at how PR agencies and the media work. The afternoon session will be a hands-on, roll-up-your-sleeves working session where you will create a PR plan, key messages, a target media list, and a thought leadership platform. ABOUT YOUR INSTRUCTOR: Victoria Osorio is a seasoned public relations, marketing, and communications professional. With over 15 years in the business, 12 during which she managed her own communications firm, Victoria brings an extensive and diverse background including public relations, marketing, social media, publishing, and business development experience in a number of industries.She has worked with leading brands across multiple sectors developing and driving business-to-business and business-to-consumer initiatives. Her client work includes working with DIRECTV, Hotels.com, Vonage, Invest Atlanta, California Travel and Tourism Commission, Newsweek en Español, Glamour en Español, Discover en Español, DFW International Airport, Dallas CVB, Ft. Worth CVB, Green Energy Council, Avis, Budget, Movilgo, VoIP Group, and Jamaica Tourist Board, among many others.Victoria is a recognized public relations and social media expert:Frequent guest lecturer at NYU on public relations, marketing, and communications.Appeared as a TV on-air contributor on various topics, including marketing strategy, international communications, financial services, and social media. Shows include Good Morning America, and Spanish-language networks Telemundo and UnivisionFeatured on PR Daily’s Social Media Leadership Series.Written several published articles on social media, public relations, and crisis communications, including for Frontline and PR News.Victoria is an honors graduate of the University of Miami with a B.B.A. in International Finance and Marketing, and has served on several charitable and business boards and steering committees including the Jackson Memorial Hospital International Kids Fund’s Steering Committee, the Greater Miami Chamber of Commerce’s International Steering Committee, the Green Energy Council’s Board, the International Trade Association’s Board, and the Adrienne Arsht Center for the Performing Arts’ Green Room Society’s Steering Committee. She lives in Manhattan's Upper West Side and enjoys her three Rs to relaxation and fun: Running, Rollerblading, and the Range. TESTIMONIALS: "This workshop was instrumental to focusing my business and our communications message. To be honest, our P.R. plan was nonexistent before and now we have structure and focus." - Leslie H. "Wow! The workshop was great. We have received new media coverage and more importantly been called for multiple speaking opportunities. The 'leadership platforms' we created have made the biggest difference and our business has measurably increased from these speaking opportunities alone." - Jacques L. "I am a marketing director and I had never heard public relations broken down in this manner. The seminar was clear and to the point. I have increased clarity on what I need from our PR agency and on what I want to accomplish with our PR program." - Lindsay P.
Increase Biz with Buzz in 2013 - Full-Day Workshop - Miami, FL 249.00