The Westin Colonnade
2333 Ponce De Leon Blvd
Miami, FL 33134
9:00 a.m. Wednesday, Nov. 28, 2012
Sales | Retail
Facebook, YouTube and Twitter Crash Course (Level 100 & 200) : Wednesday 11/28 - Thursday 11/29During the first two days, we will provide you with a complete understanding of how to create and manage personal profiles and business pages with the social media platforms Facebook, Twitter and YouTube. With this course, you will enter the social media market with a clear definition of these platforms and insight on how to run successfully manage accounts on these three social networks.* Social Media Marketing Level 300 will begin on the afternoon of 11/29.Social Media Studio’s responsibilities for Social Media Crash Course:Learn everything you need to know about how to set up and manage accounts in Facebook, Twitter and YouTube.Demystify social media and learn how to grow your business.Define Facebook & Twitter and personalities.Overview of Facebook, YouTube & Twitter platforms.Creating profiles.Privacy settings, how to keep business and personal separate.News feeds.Lists.Pages.Likes.Apps.Video Content and uploading videos.Editing Options.Subscribers.Groups.Twitter Feed.Bookmarklet.Hash tags #.Learning the language.Direct Messages.Following and followers.How to put social media into action.Branding your social media for success.Understand your web presence.Discover the best social media tools to expand reach and save time.
Social Media Marketing Course (level 300,303,313,323,330) : Tuesday 12/4 - Wednesday 12/5
During the second two days, you will learn how to fully manage your brands online. From online marketing basics to advanced usage of social networks for marketing, this course will provide you with the knowledge to empower your brand online and in social networks. We will go through our step-by-step campaign builder. By the end of this course you will know how to create a social media campaign.
SMM300 - Into to Marketing Concepts
SMM303 - Concept Your SM Marketing Campaign
SMM313 - Building Your SMM Plan Part 1
SMM323 - Building Your SMM Plan Part 2
SMM330 - Measuring Your SM Campaign ROI
Below is a brief list of what is included in the Marketing Classes. This is a comprehensive model. It is the same model we have used to consult for the UM course curriculum and Brands such as adidas.Examine the theory and foundation of social media and the various networks within social media.Develop a business rationale for using social media.Take a deep dive on the various social media options.Learn how to build a social media marketing plan.Create the groundwork for using social media - content strategy.Learn how and when to put social media into action.Demystify social media and learn how to grow your business with the correct social media strategy.Discover social media tools plus do’s and don’ts for social media marketing.Understand the who, what, where, when and why of social network marketing.Understand the mechanics measuring the social web including online reputation management.Learn to leverage your digital assets for social media promotion including images, video & podcasts.Pull together social media basics, tools and examples to develop a practical social media strategy.Understand how to set internal controls for social media marketingLearn how to analyze you current Social Media situationLearn how to analyze competitors Social Media situation.Computers: Please bring your own laptop, and make sure it has a working wireless card, so you can access the internet. Wifi passwords will be provided upon arrival. We also recommend that you have a photo of yourself and/or your company logo available on your computer to use on the various social networks.
Parking: Please use the valet service on the North side of the building (Aragon Ave.). We will validate your parking tickets upon your departure.
Meals: Our office is along Miracle Mile. There are tons of great restaurants in the area. You're also welcome to bring your lunch. We have refrigerators.
Bring a sweater or jacket in case it gets chilly in the classroom.
No smoking is allowed on the premises.
4 Day Pass 1,449.89