Learn Google Analytics: Leverage the Hidden Power of Your Online Data and Immediatley Impact Business!
Understand How Powerful the Data from Your Website IsTranslate Objectives to Measurable OutcomesLearn Google Analytics FundamentalsAttribute Likes, Retweets, Mobile to Sales & LeadsUtilize Advanced Segmentation & Channel InsightsOptimize Content PerformanceTopics covered in the two-day in-person trainig: Day One -- UserInterface & Implementation Best Practices
8:30am Continental Breakfast, 9am-5pm WorkshopIntroductionUser Interface Overview & Standard Reports (new v5 features)Users, Accounts, Profiles & FiltersGoals & FunnelsLunchEvent Tracking (Downloads, Flash, Video, etc.)Channel & Campaign TrackingClean & Comprehensive Data: Tips & Best PracticesHands-on Clinic (throughout the day)Day Two -- Marketing Optimization & Advanced Capabilities8:30am Continental Breakfast, 9am-4pm Workshop, 4:15-5:15pm SEO Session (Tampa Only)Advanced Segmentation CapabilitiesSoLoMo Social, Mobile, LocalAnalyticseCommerceCustom Reports,,Flow Visiualization, Dashboard, IntelligenceAlertsLunchAttribution & Multi-Channel FunnelsGoogleAnalyticsPremiumCustomerLifecycleAnalysisBonus: SEO Session (Tampa Only)Hands-on Clinic (throughout the day) About the Speaker:
Charles has a passion for not only collecting data, but using it to drive business. Charles has worked heavily in the education and professional services space, training and informing many departments and individuals on the value of Google Analytics and data. In addition Charles has trained individuals in roles such as Director of Marketing, Branding Manger, Demand Generation Manager, E-Commerce Manager, SEO Specialist, Web and User Interface Designers, and many more.
Fees for one day of Google Analytics workshop One-day Google Analytics Workshop 399.00
Two-day Google Analytics Workshop 799.00