Health | Wellness,
Sales | Retail
Nearly every woman owns at least one impulse beauty buy that she has no idea how to use, or is too intimidated to try on her own at home. MAKE UP FOR EVER’s team of professional artists will take a look inside consumers’ make up bags and teach them how to properly use what they’ve got regardless of the brand, as well as overhaul products that are the wrong shade or texture or may be past their prime. MAKE UP FOR EVER is bringing the same techniques used by wardrobe stylists in the closet to style your make up bag at their innovative mobile Make Up School. The idea is to make your make up bag work harder for you.
Additionally, anyone who stops by will be able to score a limited edition Remix Make Up Bag designed by actress Christina Ricci and MAKE UP FOR EVER for $30. Created for the beauty maven-on-the-go, the Remix bag features black faux leather adorned with gunmetal studs, metallic silk screening, and a geometric motif that highlights the brand’s signature red lip – a personal favorite for Ricci.
Consumers are invited to book appointments for 30 minute one-on-one make up bag evaluations inside the Make Up School, where a professional artist will go through their bag, provide an interactive, hands-on lesson explaining how to apply their products, and show them how to supplement what they already own to create their most flattering look. Each client will walk away with a new make up bag, a custom face chart detailing how to use the products they brought, and a list of any additional products recommended by the artist to round out their look. A professional photographer will also be on-site to capture each client’s “after” look, which will be uploaded to an album on the MAKE UP FOR EVER USA Facebook page.
For those on-the-go with limited time, MAKE UP FOR EVER will have make up stations dedicated to quick lip and complexion touch ups featuring Pro Finish, the brand’s innovative new multi-use compact foundation launching in 2013.