400 NW 26 St
Miami, FL 33127
6:30 p.m. Wednesday, May 29, 2013
Non-investors? Why do I need to pitch them? Because may important people who will support you, are not (always) investors. Your real friends, dear family, fearless advisors, early customer and almost convinced prospects.This is your startup crowd. They are an extension of your team and while they may not invest money, they will invest time. Since time equals money, they need to be treated like investors, too (just without the term sheets, maybe).Problem is, we dont really think about pitching them or "running a stakeholder process". But we should. Because many of these people will help you to do things you are raising money to do - develop your offering, find customers and build your team.So we're going to work together to develop a pitch for your "startup crowd", this important group of non-investors.
**What we will do**
You are going to develop a pitch for your crowd to help you solve one of your biggest problems. You might be working on a sales deck or a new UX or your might be stuck wondering about what type of messaging you should A/B test next.
**How we'll do it**
1. Theory - I'll introduce some of the basic ideas behind woking with crowds - briefs, incentives and recruiting, drawing on examples from Crowdstorm (www.thecrowdstorm.com).2. Design - Then its your turn. You'll will develop a draft brief to solve a problem you are working on right now.3. Review - Then its feedback time. We'll gather feedback from other workshop attendees and I'll weigh in too.4. Action - I'll close with some suggested next steps to put your pitch into action.In the end, you have a draft pitch + feedback + a plan to get help from your crowd to solve your problem.We'll need about 3 hrs about 40min per session with some breaks. I'll hang out after if we don't get through everything.
**About Shaun Abrahamson**
Early stage investor at Eigen Value in companies like ZocDoc, Trialpay, Sense Networks, Retrofit, Tonx, Modria, Refinery29, Everest, Stylyt, Jovoto and Crowdtwist. Author of Crowdstorm about working with large groups to find and evaluate ideas. Advisor at Mutopo on all things crowdsourcing. Speaker and teacher at SXSW, Social Media Week, Wharton and NYU. MIT Computer Aided Design Lab and Berlin School of Creative Leadership.
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Non-LAB Member 53.74