Lil Baby is expanding his brand into animation.
The Grammy winner has partnered with the AXE men's grooming company to debut a series of animated digital vignettes based on his childhood and his career.
The three episodes depict never-before-told stories from the “Drip Too Hard” rapper, inspired by his favorite childhood animated series and comic books.
"I've always been a big fan of anime," the 27-year-old Atlanta MC, born Dominique Jones, said in a statement. "So having AXE turn some of my intimate memories and thoughts into an animated mini-series is kind of surreal, and I hope fans enjoy it as much as I did."
Lil Baby’s animated series comes five days after a riot occurred at the Vancouver Breakout Festival on Sunday after it was revealed he had canceled his headlining performance.
"Following an announcement that the headliner at BreakOut Festival would not be performing, fans turned their disappointment into anger, doing significant damage to the PNE Amphitheatre and parts of Hastings Park," festival organizers said in a statement, according to Complex.
“At this time our first priority is for the safety and wellbeing of our staff as many were deeply affected by the reaction of guests and behavior that ensued.”
The promoters posted on Instagram that Lil Baby arrived at the venue but was "too sick to perform."
On Monday, Lil Baby apologized for not performing in an Instagram Story.
“I have been going so hard these past few months without any breaks that it finally caught up with me and my body completely shut down. I owe you guys big time and will for sure make up for it soon,” he wrote.
Lil Baby is preparing to drop his third studio album, It's Only Me, on October 14.
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